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Do we really need to be in the office if we can perform just as well from home?

🚀 The new Starbucks CEO, Brian Niccol, is sparking debate by choosing to commute 1,000 miles to the office only three days a week, thanks to the company jet. But this raises a bigger question: Do we really need to be in the office if we can perform just as well from home?



agiLab's 'Thought Leader' from our March mini conference, Professor Heejung Chung (King's College London) writes about the Flexibility Paradox.


🔍 Research shows that remote workers are often more committed, productive, and loyal than their in-office counterparts. Yet, the stigma against flexible working persists, fuelled by outdated notions of what makes an “ideal worker.”


💡 It’s time to rethink work culture. We should embrace flexibility and move away from the factory-based model where long hours and constant office presence are equated with productivity. Instead, let’s support a work environment where caring responsibilities and ample rest are seen as strengths, not weaknesses.


🌟 Whether you’re leading from a beach or a bustling city, what truly matters is getting the job done. Niccol’s approach could pave the way for others to enjoy the same benefits, potentially even helping Starbucks meet its emission targets with fewer flights.




👉 Watch Professor Chung's YouTube video on The Flexibility Paradox here: https://youtu.be/Yya0lP7cy40

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